The LG UJ7700 is a good, versatile “4k” UHD TV. The UJ7700 is really the entry model into the high end of the LED-LCD TVs offered by LG. Its excellent smart features make it quite versatile. It uses an alternate pixel structure (RGBW) which results in less accurate display of fine details. The design of the UJ7700 is quite basic, the TV looks quite sleek, with accented edges.
The stand is almost as wide as the TV itself, which may be an issue for those with smaller tables. It looks quite good though and does support the TV well. The borders of the TV are quite thin and look good. The plastic has a silver accent which sets them apart a bit from low end TVs. The TV is warmest at the bottom of the screen, where the backlight LEDs are located. The LG UJ7700 LED TV has an ordinary picture quality. LG’s UJ7700 uses an IPS (in-plane-switching) panel, albeit a new one for 2017/2018. The IPS panel allows for much better picture quality from side angles without degrading color saturation and contrast much. This is one of the standout features of this TVs picture quality. There are still weaknesses in both with side angle viewing as contrast degrades, but generally the IPS panel is 20%-30% better from angles than non-IPS panel LED TVs. Reflections are also subdued by the IPS panel and front substrate. Colors do to render more depth and slightly better saturation in these new 4K HDR models.
For an LCD, it has good side angle viewing quality. Good gaming input lag performance is one of another feature.
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